Competition #: 2025-4
Posting date: February 3, 2025
Closing date: March 3, 2025
Duration: Indeterminate
Classification level: 4
Salary: $89,214 – $105,119 (under review)
Number of positions: 1
Language requirements: Bilingual
Status: Unionized
About the Association
The Canadian Association of Professional Employees (CAPE) is a dynamic and progressive union representing over 25,000 professional employees in the federal public sector. At CAPE, we are committed to fostering an inclusive and equitable environment for all our members.
Our organization offers a:
Progressive work environment
Flexible Work Model & Remote work opportunities
Seamless transition for public servants
Great work-life balance
Position Summary
Reporting to the Director of Communications and Public Affairs, the Digital Communications Advisor works collaboratively in support of the Communications Advisor (Digital Engagement) as part of the Communications and Public Affairs team. The advisor supports digital member engagement, outreach strategies, and the management and maintenance of various digital tools and channels. Key responsibilities include managing member emails and CAPE’s bilingual website to ensure these digital channels effectively serve CAPE members and align with communication and engagement goals. The role also involves publishing high-quality, relevant bilingual content in a timely manner and coordinating with various divisions to promote their content by email, the website and social media. Additionally, the Digital Communications Advisor plays a crucial role in monitoring, evaluating, and reporting on digital engagement effectiveness, providing valuable analytical insights and reports.
The Digital Communications Advisor will be expected to take on additional duties and responsibilities as needed, in collaboration with other members of the team and across divisions.
Requirements
Education & Experience
College diploma or undergraduate degree in communications, public affairs, digital marketing or any related discipline.
Minimum 5-7 years of experience providing digital, social and multi-media communications, or public relations and research and analysis services to senior executives of either a not-for-profit organization, federal government agency or department, or federal labour union or other similar organizations.
Note: Equivalent combinations of education and/or experience are considered.
Key responsibilities
Draft bilingual copy for digital communications and various digital outlets, including emails, the website and social media.
Support the Communications Advisor - Digital Engagement in the management of the website, mainly responsible for maintenance and update CAPE’s website using Drupal (CMS), ensuring it is user-friendly, up-to-date, accessible and aligned with communication and engagement strategies.
Monitor the website for any technical issues or errors and work to resolve them promptly (e.g., broken links, slow loading times, or display issues) working collaboratively with web developers and other vendors.
Conduct keyword research and optimize website content, including meta tags, headings, and images, to improve search engine rankings and drive organic traffic.
Ensure the publication of bilingual emails using platforms such as, but not limited to, Microsoft Dynamics, Action Network and MailChimp.
Plan and schedule email content for publication, managing CAPE’s email calendar to ensure timely, well-spaced and targeted communications.
Track key performance indicators (KPIs) such as engagement rates, click-through rates, conversions, and audience growth across various digital platforms using tools like Google Analytics, social media insights, and email campaign metrics, to assess the performance of campaigns, identify areas for improvement, and to provide actionable insights.
Generate comprehensive reports that evaluate the impact of digital initiatives, offering data-driven recommendations to optimize future communication strategies and enhance audience engagement.
Support the creation and publication of social media content that encourages online interaction and fosters a strong community among members and allies across platforms such as Instagram, Facebook, X, LinkedIn, YouTube, and more.
Collaborate with team members to design and execute online campaigns that align with organizational goals and monitor and report on the achievement of organizing targets.
Stay current with industry trends and best practices in digital marketing, member engagement, and web development.
Assist with various projects, such as events and products, ensuring compliance with organizational policies, quality standards, and deadlines.
Other skills and abilities
Proficient in the principles and practices of writing copy for communications, public affairs, digital marketing, outreach, and other materials used by the Association.
Ability to write for different audiences and different products and remain neutral in serving CAPE’s elected officers, staff, and members, in what can be a charged atmosphere.
Proficient in editing public affairs, marketing, outreach, and other communications materials in both English and French, ensuring proper language structure, correct spelling, error-free content (including typographical and factual accuracy), and adherence to the appropriate length and format for each medium.
Knowledge of research principles, practices, and both traditional and electronic research tools to analyze trends in CAPE membership views, as well as the perspectives of other target audiences. This includes monitoring media coverage of CAPE issues and statements, providing valuable input for the development of the Association's communications strategies, campaigns, plans, and new products.
Knowledge of union protocol to develop and maintain effective contacts and coordinate efforts with other unions, and of union principles and values.
Condition of employment
Must meet the language requirement of the position.
Additional Information
Candidates must be fluently bilingual in both English and French at the time of application. This position requires advanced proficiency in both spoken and written English and French, and candidates should be prepared to demonstrate this fluency during the recruitment process.
If you are Indigenous such as First Nations, Inuit or Métis, a person within an equity-deserving groups, or a person of color, we encourage you to self-declare in this recruitment process. This self-declaration information may be factored into selection decisions and to address CAPE’s commitment to increase representation for these groups.
CAPE is committed to providing an inclusive and barrier-free work environment, starting with the hiring process. If you need to be accommodated during any phase of the evaluation process, please contact rh-hr@acep-cape.ca. All information received in relation to accommodation will be kept confidential.
An eligibility list of applicants may be established from this process to staff similar positions within CAPE.
Acknowledgment of receipt of applications will not be sent; we will contact applicants when the screening and interview phases are completed.
The recruitment committee reserves all rights to use any methods that they deem appropriate to evaluate the applicants.Communication for this process will be sent via email. It is the responsibility of the applicant to ensure that accurate contact information is provided and updated as required and to update their personal information when it changes. Applicants who apply to this selection process should include an email address that accepts email from unknown users (some email systems block these types of email).
Time-sensitive correspondence may be transmitted via email and it will be the applicant's responsibility to check their email regularly. Failure to respond to communications may result in elimination from this process.
CAPE may decide to use top-down or random selection or any other additional qualification to determine the number of applicants who will be considered for the next stage of the evaluation.
How to Apply
Interested applicants should submit their resume, a cover letter outlining their interest in the position and relevant qualifications and contact information for two professional references to rh-hr@acep-cape.ca by March 3, 2025.
We thank all applicants for their interest in this position.
